YBNL nation sign there first female artist.guess

Yes it’s official, YBNL, the crew synonymous for their
indigenous rap elements have added a female to the
crew.
Her name is Temi Ovwasa , a lady who from a
snippet of her performance, has a killer voice, and a
good command of the guitar.
This comes after what has been a busy fortnight for
the label who have had to engage in a restructuring
process, designed to cut loose Lil Kesh and Viktoh
after the expiration of their contract with the Olamide-
led outfit.
Signed in 2014 to professional contracts, the duo of Lil
Kesh and Viktoh have had divergent fortunes, with the
former experiencing tremendous commercial growth,
while the latter has just begun to get his recognition
with his ‘Skibi Dat’ single. Lil Kesh has been on the
rise, from his phenomenal ‘Shoki’ single, through
various hit records, which led to the release of his
debut album “Y.A.G.I”. The rapper has been in the
news of late, with his departure from under the wings
of Olamide, and subsequent setup of his record label,
named YAGI. Viktoh’s fate on the other hand, was
muted, with no one coming forward with information
on the state of his career. There has been no
announcements of any contract extension, neither did
anyone make mention of him being cut loose.
But now, here’s a new development. Olamide has
quickly sought diversity in terms of gender and genre
by adding a lady who from a limited first impression
comes across as having her feet planted on the other
side of radio. This diversification has been long
coming. The crew at one point had a rowdy image
which had a fierce group of boys – Olamide, Lil Kesh,
Chinko Ekun, Viktoh, Xino , and by extension DJ
Enimoney, Pheelz, Young Jonn, Zini Couture – all of
them being a part of a movement leaning heavily
towards indigenous rap music.
Adekunle Gold was the first step to breaking that
stereotype. The urban Highlife singer was cut from a
different cloth, with his reserved public image, lover-
boy persona, and heartfelt songs. His success so far
has reverberated across all their branding, adding a bit
of ‘soft’ to it. The new songstress Temi will contribute
a new angle to that.
But it all depends on how she is branded. Temi is
currently undergoing rebranding, with her songs and a
persona created to properly market her to the public,
and garner acceptance. Perhaps she might be a
soothing angel/everybody’s kid sister, or she might be
sold to us as a young sexy sprite, or just be infused
with all the ‘street’ money can buy, and project her as
one of new bearers of the ‘Street ti take over’
movement. No matter, the direction, the main point
here is that YBNL crew now have a female in the
house. Talk about gender diversity. This is the first
lady to ever join the YBNL standard, and the onus will
be on her to grow organically and fire away. She’s
young, she’s talented, and she’s pretty.
Olamide’s restructuring of the label will be crucial in
the coming months. His investment in his signed acts
transcends the financial, into the emotional. That’s
why his crew refer to him as ‘brother’, not the highly
prevalent and ego-driven ‘boss’. His new ‘Sister’ Temi
will benefit from his experience, contacts and network to grow

posted from Bloggeroid